My Solution Wellbeing

Scaling Mental Health Support Nationwide for My Solution Wellbeing with Google Ads

My Solution Wellbeing offers expert, compassionate counselling and mental health support across 12 locations around the UK, helping individuals manage anxiety, depression, relationship challenges, trauma, and more. Whether clients seek in-person therapy or remote sessions from the comfort of home, the team’s warm, personalised approach ensures everyone feels seen, heard, and supported.

With growing demand for accessible mental health care, My Solution Wellbeing wanted to expand their reach — not only by building awareness across their physical locations, but also by making it easier for people anywhere in the UK to access online counselling.

That’s where we stepped in.

The Challenge

Managing campaigns for a multi-location counselling service comes with its complexities. Each area has different levels of competition, population density, and search behaviour. Our goal was to build a scalable Google Ads strategy that would drive local enquiries while promoting the flexibility of online sessions for clients outside of the key areas.

It was vital that every ad spoke to the sensitive and personal nature of mental health support — and did so with empathy and trust at the core.

The Strategy

We built a geo-targeted campaign structure with custom ad groups for each of the 12 locations, including searches like “counselling in Leicester”, “therapist near me Nottingham”, and “mental health support Coventry”. We also ran a national campaign focused on keywords such as “online counselling UK” and “virtual therapy sessions”.

Ad copy was carefully crafted to be supportive and personal — highlighting fast access to qualified counsellors, the option for remote sessions, and the wide range of issues treated. We used location extensions and call tracking to direct users to the right local team, and created custom landing pages for each area to maximise conversions.

The Results

Within the first 90 days, My Solution Wellbeing saw a significant increase in enquiries, with local appointment requests up 70% across all 12 locations. The national campaign for online therapy also outperformed industry benchmarks, with strong engagement from users seeking discreet, at-home support.

The Google Ads strategy not only drove traffic, but helped balance bookings across multiple clinics — a common challenge in multi-location healthcare businesses. Locations that previously had lower visibility began to receive consistent weekly enquiries.

Expanding Reach Without Losing the Personal Touch

Thanks to a smart, regionally aware campaign structure, My Solution Wellbeing is now supporting more people than ever — without compromising the personalised, empathetic care they’re known for. As the business continues to grow, digital advertising is playing a key role in ensuring no one falls through the cracks when they reach out for help.

• Categories:

  Organic Listings, PPC

• Client:

  My Solution Wellbeing