Rainbow Medical

Helping Rainbow Medical Connect with Patients Through Google Ads

Rainbow Medical offers a deeply compassionate and professional approach to mental health, with a multidisciplinary team of consultant psychiatrists, psychologists, and counsellors. Their philosophy recognises that while suffering is often part of the mental health journey, so is the ability to recover — with the right support.

Rainbow Medical provides face-to-face and online appointments tailored to the unique needs of each client, drawing on an integrated understanding of mental, emotional, and physical well-being.

When they approached us, Rainbow Medical had a clear mission — but their online presence didn’t fully reflect the care and professionalism they deliver. They needed help reaching people who were actively searching for support, building trust with new audiences, and positioning themselves as a credible, safe option for those navigating complex emotional challenges.

The Challenge

Mental health is a highly personal and sensitive topic. We had to ensure the messaging in the Google Ads campaign was supportive, respectful, and aligned with the tone of clinical care — not sales. The goal wasn’t just to drive traffic, but to connect with the right people at the right moment: those looking for real, human help.

We worked with Rainbow Medical to identify the core services they wanted to promote — psychiatric assessments, therapy, counselling, and ongoing support. Then we developed a strategy that would position them at the top of search results when users searched for phrases like “private psychiatrist near me,” “online counselling UK,” or “mental health support fast.”

The Strategy

We built multiple campaigns targeting both local and national searches, separating keywords into distinct groups for psychiatry, therapy, and counselling services. Each ad led to a clear and reassuring landing page with essential information and a strong call to action.

Because trust is key in healthcare, we also ran brand-focused remarketing ads, gently re-engaging users who had visited the site but weren’t yet ready to book. We monitored ad performance closely, optimizing budgets toward the highest-converting audiences.

The Results

Within the first two months, Rainbow Medical saw a 45% increase in new client inquiries and a significant uplift in their online visibility. Conversion rates were strong — reflecting the quality of leads and the relevance of the campaign targeting.

The combination of precise messaging, ethical ad copy, and data-led campaign adjustments helped Rainbow Medical grow their practice in a sustainable and respectful way.

A Trustworthy Digital Presence

Mental health advertising requires a thoughtful approach. With our help, Rainbow Medical not only reached more people — they built trust with those who needed it most. And in the world of mental health, that connection makes all the difference.

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  Organic Listings

• Client:

  Rainbow Medical