Green Home Energy Services

Generating Qualified Local Leads for Green Home Energy Services with Google Ads

Green Home Energy Services is an independent insulation surveying company helping homeowners across Oxfordshire, West Berkshire, East Wiltshire, and East Gloucestershire improve their home energy efficiency. The business specialises in free insulation assessments and guidance for homeowners eligible for government-backed schemes — reducing energy bills while improving comfort year-round.

While the service offered strong real-world value, the challenge was visibility. Many eligible homeowners simply weren’t aware that grants existed, and competition from large national providers was driving up advertising noise.

Green Home Energy Services approached us to turn Google Ads into a reliable, cost-effective lead channel.

The Objective

• Increase visibility for grant-funded insulation searches

• Generate qualified homeowner enquiries

• Keep cost per lead low while avoiding irrelevant traffic

The Strategy

We built a tightly controlled local Google Ads lead-generation campaign focused exclusively on high-intent searches.

Keyword research targeted location-specific and intent-driven terms such as:

• Free cavity wall insulation Oxfordshire

• Home insulation grants Berkshire

• Energy efficiency survey near me

Campaigns were segmented by service type — cavity wall insulation, loft insulation, and energy efficiency surveys — ensuring strong relevance between keyword, ad copy, and landing page.

Ad messaging clearly communicated:

• Eligibility-based free insulation assessments

• Local, independent service (not a national call centre)

• Tangible benefits: warmer homes, lower energy bills, no upfront cost

Traffic was sent to streamlined, conversion-focused landing pages encouraging homeowners to check eligibility or request a callback. Geographic targeting ensured ads only appeared within active service areas, while robust negative keyword lists filtered out tenants, installers, and unrelated search traffic.

The Results

The campaign delivered strong performance almost immediately:

• Online enquiries increased by 60% in the first month

• Cost per lead came in well below expectations

• Click-through rates consistently exceeded local service benchmarks

• Enquiries expanded into new geographic pockets within the target regions

Importantly, leads were high quality — homeowners who met eligibility criteria and were actively interested in proceeding with surveys.

The Outcome

With a focused Google Ads strategy in place, Green Home Energy Services now reaches homeowners at the exact moment they are searching for help with energy efficiency. Google Ads has become a scalable, predictable source of qualified leads — allowing the business to grow locally while reinforcing its position as a trusted advisor rather than just another insulation provider.

• Categories:

  PPC, SEO

• Client:

  Green Home Energy Services