Modus Fireplaces

Driving High-Value Enquiries for Modus Fireplaces with Google Ads

Modus Fireplaces is a leading name in the luxury fireplace market, with over 30 years’ experience designing and manufacturing bespoke, contemporary fireplaces for some of the UK’s most prestigious private residences, hotels, and architectural projects. Working closely with architects and interior designers, Modus fireplaces are created as year-round statement pieces — combining sculptural design with warmth and ambience.

We’ve partnered with Modus Fireplaces for more than two years, supporting their growth with a performance-driven digital strategy focused on high-value enquiry generation through Google Ads, supported by SEO and conversion optimisation.

The Objective

• Increase the volume of qualified, high-value enquiries

• Improve efficiency and lead quality from Google Ads

• Strengthen visibility for premium, intent-driven searches at both national and local levels

The Strategy

We restructured and refined Google Ads campaigns to focus on high-intent, design-led searches from homeowners, architects, and specifiers actively researching premium fireplace solutions.

Campaigns were segmented by product type, intent level, and geography to ensure strong relevance between search terms, ad copy, and landing pages. Messaging was carefully positioned to reflect the premium nature of the brand — highlighting bespoke design, craftsmanship, and architectural integration rather than price-led comparisons.

In parallel, we reviewed and optimised landing page UX to remove friction in the enquiry journey, improving conversion rates while maintaining lead quality for a luxury product.

Alongside paid media, an SEO strategy was implemented to reinforce authority and reduce long-term reliance on ads. Modus Fireplaces now holds first-page national rankings for highly competitive terms such as Contemporary Fireplaces, Designer Fireplaces, and Modern Fireplaces. This is supported by extensive local visibility for high-intent searches including Bespoke Fireplaces London and dozens of surrounding towns and counties across Greater London, Buckinghamshire, Hertfordshire, Essex, Berkshire, and beyond.

The Results

• Sustained growth in high-quality enquiries from Google Ads

• Improved conversion performance across key landing pages

• Strong national organic visibility for competitive, design-led keywords

• Extensive local coverage capturing demand across multiple affluent regions

Importantly, enquiry quality remained aligned with Modus’ premium positioning, ensuring sales conversations matched the brand’s target market.

The Outcome

Today, Modus Fireplaces benefits from consistent national and local visibility, with Google Ads capturing immediate, high-intent demand and SEO supporting long-term brand authority. The combined approach delivers a predictable flow of high-value enquiries while reinforcing Modus Fireplaces’ position as a leader in the luxury fireplace space.

We look forward to continuing our partnership with Modus Fireplaces throughout 2026 and beyond.

• Categories:

  PPC, SEO

• Client:

  Modus Fireplaces