My Solution Wellbeing

Building a Predictable Enquiry Pipeline for My Solution Wellbeing

My Solution Wellbeing is a UK-wide counselling practice founded by a practitioner with lived experience of mental health challenges. The business was built around a clear mission: making professional, ethical mental health support more accessible to people actively seeking help.

We’ve worked with My Solution Wellbeing for over two years, supporting their growth with a performance-focused digital strategy centred on Google Ads lead generation, supported by SEO and conversion optimisation.

The Objective

• Increase the volume of qualified counselling enquiries

• Improve efficiency and consistency of Google Ads spend

• Reduce friction in the enquiry journey while maintaining lead quality

The Strategy

We began by restructuring and optimising Google Ads campaigns to focus exclusively on high-intent counselling searches. Campaigns were segmented by service type and location, ensuring strong alignment between search intent, ad messaging, and landing pages.

Ad copy was refined to balance empathy with clarity — addressing users actively seeking support while reinforcing trust, professionalism, and accessibility. At the same time, we reviewed and improved landing page UX to remove friction at key conversion points, increasing confidence and encouraging enquiries without applying pressure.

Alongside paid media, we implemented a supporting SEO strategy to capture additional demand and reduce reliance on ads over time. This focused on high-value national terms such as Online Counselling, as well as competitive location-based searches including Counselling Birmingham, Nottingham, Derby, Leicester, Oxford, Northampton, Worcester, Coventry, Glasgow, and Edinburgh.

The Results

• A significant uplift in conversions from Google Ads compared to the previous campaign structure

• Improved efficiency of ad spend without compromising lead quality

• A broader, more stable flow of enquiries supported by both paid and organic visibility

• Strong organic rankings across priority counselling locations

Crucially, the quality of enquiries remained high — ensuring the practice could scale sustainably while maintaining a client-first approach.

The Outcome

Today, My Solution Wellbeing benefits from a predictable and diversified enquiry pipeline, with Google Ads capturing immediate demand and SEO reinforcing long-term visibility. The combined strategy has positioned the practice for continued growth while keeping acquisition costs controlled and outcomes measurable.

We look forward to supporting the next phase of growth as My Solution Wellbeing continues to expand its reach across the UK.

• Categories:

  PPC, SEO

• Client:

  My Solution Wellbeing