Cardney Estates

Growing Cardney Estates’ Online Visibility with Google Ads

Cardney Estates, a stunning rural wedding venue nestled in the heart of Scotland, offers couples a truly unique setting for their big day — from lochside ceremonies and woodland vows to byre receptions and barn dances. With beautiful on-site cottages, easy access to Dunkeld, and a wealth of outdoor activities, the estate provides everything needed for an unforgettable countryside celebration.

Despite the venue’s exceptional offerings, Cardney Estates faced a challenge common to many rural destinations: getting in front of the right audience. That’s where we stepped in.

Our goal was to increase Cardney’s online visibility, drive more qualified traffic to their website, and ultimately boost wedding bookings. To achieve this, we developed and launched a targeted Google Ads campaign tailored specifically to their ideal audience — engaged couples searching for unique wedding venues in Scotland.

The Strategy

We began by identifying high-intent keywords such as “rustic wedding venues Scotland,” “barn wedding near Dunkeld,” and “Scottish countryside wedding location.” These search terms aligned perfectly with what Cardney Estates offered. We also created tightly themed ad groups to match different types of wedding interests — from woodland ceremonies to indoor barn receptions — and wrote compelling ad copy highlighting the estate’s strengths: all-weather flexibility, on-site accommodation, and stunning natural surroundings.

Geographic targeting played a crucial role. We focused on key cities across Scotland, as well as major UK regions with a high concentration of couples looking to get married in destination-style settings. By using a combination of search and remarketing campaigns, we ensured Cardney remained top of mind even after potential customers left the site.

The Results

In just a few short months, the campaign significantly increased Cardney Estates’ visibility and engagement online. Website traffic from paid search rose by over 170%, with a notable uptick in inquiries and brochure downloads. The click-through rate (CTR) on the ads consistently outperformed industry averages, a strong sign that the messaging and targeting resonated well.

Most importantly, the campaign directly contributed to an increase in wedding bookings and event inquiries — a key success metric for the estate’s team.

A Lasting Impact

Thanks to our partnership, Cardney Estates is now reaching a much wider audience of couples looking for something truly special. Their story proves that with the right targeting and message, even a remote rural venue can shine brightly in the digital spotlight.

• Categories:

  PPC

• Client:

  Cardney Estate