Sophia Perez Jewellery

Generating High-Quality Enquiries for Sophia Perez Jewellery with Google Ads

Sophia Perez Jewellery is a London-based bespoke jewellery brand founded by a second-generation jeweller with a deep, lifelong connection to the craft. Trained by both her father and brother, Sophia brings an instinctive understanding of detail, balance, and craftsmanship to every piece. Each design is handcrafted in London using ethically sourced stones and recycled gold, creating jewellery that is timeless, personal, and made to be treasured for life.

Despite the quality of the work and a strong creative identity, the business faced a major challenge: Google was not generating enquiries.

The Challenge

Before we stepped in:

• There was no meaningful lead generation from Google

• Visibility for high-intent jewellery searches was extremely limited

• Paid traffic (where tested) was inefficient, with high CPL and poor lead quality

• Growth relied heavily on social media and referrals, making enquiries unpredictable

Sophia wanted a scalable, reliable way to attract customers actively searching for bespoke and engagement jewellery — without compromising brand positioning.

The Objective

• Generate high-quality form enquiries (not low-intent traffic)

• Reduce cost per lead while improving lead quality

• Establish consistent visibility for bespoke and engagement jewellery searches in London

The Strategy

We built and refined a Google Ads strategy focused entirely on intent and quality, not volume.

Campaigns were structured around high-intent searches from users actively researching:

• Bespoke jewellery

• Engagement rings

• Custom-made and ethical jewellery

Ad messaging was carefully written to reflect the brand’s values — craftsmanship, personal collaboration, sustainability, and London-based design — ensuring expectations were aligned before users even clicked.

A key part of the strategy was constant adaptation to industry trends, including shifts in demand such as lab-grown diamonds. Campaigns were regularly refined to capture emerging search behaviour while maintaining premium positioning.

Traffic was directed to focused, trust-led landing experiences designed to encourage thoughtful form enquiries rather than impulse clicks — filtering out poor-fit leads and protecting Sophia’s time.

The Results

• Google Ads became a consistent source of high-quality enquiries

• Cost per lead was significantly reduced compared to earlier paid efforts

• Lead quality improved, with enquiries better aligned to bespoke work

• Dependency on social media alone was reduced, creating a more predictable pipeline

Crucially, Google Ads evolved from a non-performing channel into a core acquisition driver for the business.

The Outcome

Today, Sophia Perez Jewellery benefits from a controlled, intent-led Google Ads strategy that attracts clients who value craftsmanship, ethical sourcing, and bespoke design. The campaign delivers fewer but far better enquiries — supporting sustainable growth without diluting the brand’s premium positioning.

After more than five years of partnership, Google Ads continues to adapt alongside the jewellery market, ensuring Sophia remains visible to the right audience at the right moment.

• Categories:

  PPC, SEO

• Client:

  Sophia Perez Jewellery