Swale Back Clinic

Driving New Patient Bookings for Swale Back Pain Clinic with Google Ads

Swale Back Pain Clinic has been a trusted healthcare provider in Faversham for over 20 years, helping patients overcome chronic back and neck pain, joint problems, sports injuries, and movement-related conditions. Led by experienced osteopath Lawrence Bergstrom, the clinic offers a broad range of evidence-based treatments, including Osteopathy, massage, acupuncture, IDD Spinal Therapy, and specialist services such as bike fitting for cyclists.

While the clinic benefited from a strong local reputation and word-of-mouth referrals, they needed a more proactive digital strategy to consistently attract new patients actively searching for pain relief online.

That’s where we stepped in.

The Objective

Our goals were to:

• Increase local visibility for high-intent pain-related searches

• Drive more appointment enquiries from new patients

• Position the clinic as a non-surgical, non-invasive alternative to medication and injections

The Strategy

We developed a tightly structured local Google Ads campaign focused on users actively seeking treatment.

Keyword targeting centred around high-intent searches such as:

• Back pain clinic Faversham

• Osteopath near me

• Sciatica treatment Kent

• Non-surgical treatment for herniated disc

Campaigns were segmented into condition-based and treatment-based ad groups (e.g. back pain, neck pain, sports injuries, Osteopathy, IDD Therapy), ensuring strong relevance between search intent, ad messaging, and landing pages.

Ad copy was written to directly address patient concerns, with a strong emphasis on:

• Natural, hands-on, non-invasive treatment options

• Avoiding unnecessary medication or surgery

• The clinic’s specialist IDD Spinal Therapy service

• Experience in sports rehabilitation and cycling-related injuries

Local targeting ensured ads were shown to users within and around Faversham, capturing demand at the moment patients were actively seeking help.

The Results

Within months of launching the campaign, Swale Back Pain Clinic experienced a significant increase in new patient enquiries:

• Google Ads traffic increased by 120%+

• Click-through rates consistently exceeded local healthcare benchmarks

• A clear rise in appointment requests from first-time patients

• Increased demand for IDD Therapy and cycling-related treatments — two priority growth areas for the clinic

Most importantly, the clinic wasn’t just receiving more enquiries — they were receiving better-qualified enquiries from patients actively seeking the treatments they provide.

The Outcome

With a focused Google Ads strategy in place, Swale Back Pain Clinic now consistently appears for high-intent local searches, allowing them to reach more patients at the exact moment they need help. The campaign has become a reliable driver of new bookings, supporting sustainable growth while maintaining the clinic’s patient-first, personalised approach to care.

• Categories:

  PPC, SEO

• Client:

  Swale Back Clinic