Swale Back Clinic

Boosting Patient Bookings for Swale Back Pain Clinic with Google Ads

Swale Back Pain Clinic has been a trusted name in Faversham for over two decades, helping patients overcome everything from chronic back and neck pain to joint issues, sports injuries, and movement dysfunctions. Led by expert osteopath Lawrence Bergstrom, the clinic offers a wide range of therapies — including Osteopathy, massage, acupuncture, IDD Spinal Therapy, and even specialist services like bike fitting for cyclists.

While their clinical reputation was strong, they needed a more focused digital strategy to connect with new patients — especially those searching online for non-invasive alternatives to pain medication, injections, or surgery. That’s where we came in.

The Challenge

Swale Back Pain Clinic had a steady flow of referrals, but they weren’t reaching enough first-time patients who were actively searching for pain relief online. Local competition was increasing, and many people in Faversham and surrounding areas simply weren’t aware of the breadth of treatments offered — or the expertise behind them.

Our goal was to increase visibility, grow appointment bookings, and position the clinic as the go-to solution for people suffering from common but debilitating issues like sciatica, herniated discs, sports injuries, and cycling-related strain.

The Strategy

We built a localised Google Ads campaign targeting high-intent searches such as “back pain clinic Faversham,” “osteopath near me,” “sciatica relief Kent,” and “non-surgical treatment for herniated disc.” We developed multiple ad groups based on condition types (e.g., neck pain, joint pain, cycling injuries) and treatment modalities (Osteopathy, IDD Therapy, acupuncture).

Because Swale’s value lies in avoiding unnecessary medication and surgery, we leaned into messaging that reassured potential patients looking for natural, hands-on solutions. We also highlighted unique selling points like their in-house IDD Spinal Therapy and expertise in sports and rehabilitation work.

The Results

The campaign led to a marked increase in appointment requests, particularly from new patients who found the clinic via search. Website traffic from Google Ads increased by over 120%, and ad engagement (click-through rates) consistently outperformed local benchmarks.

Most importantly, Swale began receiving more inquiries specifically for IDD Therapy and cycling-related treatments — two areas they were passionate about expanding but had struggled to promote effectively before.

Making a Local Impact

Swale Back Pain Clinic now appears prominently for a wide range of relevant local searches, allowing them to support even more people in their community with evidence-based, non-invasive care. Thanks to a carefully structured Google Ads campaign, they’ve been able to grow sustainably — without compromising their personal, patient-first approach.

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