The Rubbish Man

Increasing Local Call Volume for The Rubbish Man with Google Ads

The Rubbish Man provides fast, reliable, and cost-effective rubbish removal services for residential and commercial customers across Brighton and East Sussex. From single-item collections to full property clearances, the business operates in a highly competitive, time-sensitive local market where speed and visibility are critical.

We began working with The Rubbish Man just over a year ago after taking over campaigns from a previous provider that were overcharging, inefficient, and underperforming. The brief was clear: generate more high-quality leads while tightening cost control.

The Objective

• Increase inbound calls and enquiries from Google

• Improve efficiency and cost-effectiveness of paid campaigns

• Strengthen visibility for high-intent local rubbish removal searches

The Strategy

We rebuilt the Google Ads account with a strong focus on call-driven lead generation, ensuring the business appeared prominently when customers were actively searching for immediate rubbish removal services.

Local Service Ads were implemented to capture high-intent, trust-based searches, supported by tightly targeted Google Search campaigns focused on key service areas. Campaigns were structured around core services and locations, ensuring strong relevance between search terms, ads, and landing pages.

Ad copy emphasised speed, reliability, and local coverage — key decision factors for customers needing urgent waste removal. Alongside paid media, we supported performance with a local SEO strategy to reinforce organic visibility for high-value terms such as Rubbish Removal Brighton and related local searches across East Sussex.

The Results

• A significant increase in inbound calls from Google

• Improved lead quality and stronger intent from enquiries

• Better cost efficiency compared to the previous campaign setup

• First-page organic visibility for core local rubbish removal searches

Crucially, the new campaign structure ensured budget was spent on real service enquiries, not wasted clicks.

The Outcome

Today, The Rubbish Man benefits from consistent visibility across paid and local search, allowing them to capture demand at the exact moment customers need rubbish removal. Google Ads has become a reliable driver of calls and enquiries, helping the business strengthen its position as a trusted local provider across Brighton and East Sussex.

We look forward to continuing our partnership with The Rubbish Man throughout 2026 and beyond.

• Categories:

  PPC, SEO

• Client:

  The Rubbish Man